The
Australasian Investor Relations Association (AIRA) today released the findings
of its 2025 Benchmarking Survey, which, for the first time, focuses exclusively
on the adoption and use of artificial intelligence (AI) in Investor Relations
(IR).
The survey
provides a comprehensive overview of how IR professionals across Australia and
New Zealand are accessing, trialling, and applying AI tools, and highlights the
governance, policy, and training gaps that must be addressed to ensure the
technology is used effectively and responsibly.
Key findings
include:
- Enterprise Access: 78% of respondents report access to enterprise AI tools, with Microsoft Copilot emerging as the most common.
- Maturity: AI adoption in IR remains at an early stage, with 64% rating their function as Emerging, 35% Developing, and only 1% Advanced.
- Policy Gap: Just 3% of organisations have an IR-specific AI policy in place, and 82% report none at all.
- Practical Applications: The strongest use cases are drafting Q&A and CEO scripts, monitoring sentiment, and preparing earnings announcements.
- Challenges: Security concerns, data integrity, and the risk of “hallucinations” are the top barriers to broader adoption.
- Training: While 41% of organisations are upskilling their IR teams, more than a third (35%) report no training efforts currently underway.
Ian
Matheson, CEO of AIRA, said the findings highlight both opportunity and risk
for the profession:
“This survey
shows that AI is already enhancing efficiency in Investor Relations, from
compressing drafting cycles to supporting analysis. But it also makes clear
that enterprise access alone is not enough. For AI to be a trusted tool in our
profession, IR teams need structured policies, training, and safeguards that
protect disclosure quality and market confidence. AIRA’s role is to help
members navigate this transformation with practical guidance, case studies, and
education.”
The report
also highlights that nearly one in three IR teams have begun adapting
disclosure language to reduce the risk of misinterpretation by algorithmic
trading models — signalling the start of a profound behavioural shift in how
capital markets communications are framed.
The 2025
AIRA Benchmarking Survey is available exclusively to AIRA members and provides
detailed insights by market capitalisation and sector, helping companies
benchmark their practices against peers.
End.
For more information contact:
Ian Matheson,
Chief Executive Officer
Australasian Investor Relations Association
[email protected]
+61 2 9872 9100
About AIRA
The Australasian Investor
Relations Association (AIRA) was established in 2001 to advance the awareness
of and best practice in investor relations in Australia and New Zealand and
thereby improve the relationship between listed entities and the investment
community. The Association's 160 corporate members now represent over A$1.2
trillion of market capitalisation, over 80% of the total market capitalisation
of companies listed on ASX